PPC Agency For Lawyers

Maximize Your Case Load with Precision Pay-Per-Click Advertising

Welcome to Advisory Concepts Evolvers (ACE), a leading agency for law firm PPC services throughout the United States. We understand the importance of online visibility and lead generation for law firms, which is why we have specialized in providing top-notch PPC services tailored specifically to the legal industry.

Whether you are a small firm just starting out or an established practice looking to expand your client base, our team of law firm PPC experts can help you achieve your goals. With years of experience in PPC advertising and a deep understanding of the legal market, we have the skills and knowledge to drive qualified leads to your website and ultimately grow your business.

Understanding the Power of Pay-Per-Click Advertising for Lawyers

Pay-per-click (PPC) marketing is a powerful tool for lawyers to connect with potential clients online. With PPC, you only pay when someone clicks on your ad, making it a cost-effective digital marketing strategy for law firms of all sizes. This allows you to reach a targeted audience at the exact moment they are searching for your services, making them more likely to convert into leads and ultimately more clients.

At ACE, we specialize in creating custom law firm PPC campaigns that not only attract high-quality leads but also maximize your return on investment (ROI). Our team conducts extensive research to identify the most effective keywords and create compelling ad copy that resonates with potential clients. We continuously monitor and optimize your campaigns to ensure they are performing at their best. We understand the unique challenges faced by legal professionals in the online marketplace and work closely with our clients to develop strategies that drive results.

Why Choose ACE For Your Firm's PPC Management

At ACE, we understand that no two law firms are alike, which is why we take a personalized approach to each client. Some of the key benefits of choosing us as your PPC agency include:

  • Customized Strategies: We tailor our paid campaigns to the unique needs and goals of your law firm. This ensures that you are reaching the right audience and getting the most out of your investment.

  • Expertise in Legal Industry: Our team has extensive experience working with lawyers and law firms, giving us valuable insights into what works best for this industry. This expertise allows us to create highly effective attorney PPC campaigns that deliver results.

  • Transparency and Communication: We believe in open communication and providing transparent reporting to our clients. This allows you to track the success of your campaigns and make informed decisions about your marketing strategy.

  • Proven Results: Our track record speaks for itself. We have helped numerous law firms increase their online visibility, attract more leads, and ultimately grow their client base. Let us do the same for you.

Are you ready to take your law firm’s online presence to the next level? Contact ACE today and let us help you achieve your business goals with our PPC for law firms. So, don’t wait any longer and start maximizing your caseload with the power of pay-per-click advertising! We look forward to working with you.

What Our Clients Say

Patrick J. CooperPatrick J. Cooper
14:52 20 Oct 23
When our website was relaunched on a new domain, we were concerned about the potential impact on our SEO results. However, thanks to ACE's guidance, attention to detail, and ongoing support, we were able to minimize the negative effects and maintain a strong online presence during this transition. Meghan and Mary Ann were with us every step of the way, and we could tell that they really cared about our success. After just a few months, we have already made significant progress towards regaining our desired position on page 1 of the search results. This success would not have been possible without Meghan's strategic approach, technical know-how, and dedication to our law firm's success. We are grateful for the partnership with ace and look forward to continuing to work toward achieving our marketing goals.
Deborah TruscelloDeborah Truscello
14:23 20 Oct 23
ACE turned my frown upside down!! Ever pay an SEO a lot of money and your website is unoptimized and under performing? That was me until ACE came along. Results Matter! Not only did ACE make a new and beautiful contemporary looking website for my law firm but it is performing and appears on the 1st page of a search. If you want the best legal/law firm marketing agency get ACE for you law firm SEO service!! They are reasonable and very pleasant to work with.
Steve BottiglieriSteve Bottiglieri
13:32 16 Mar 23
Simply put: ACE did a great job. They are responsive to your questions, quickly work to meet your needs and accomplish the goal. I really appreciate the time and attention ACE provided during my website development and branding. If you have a website or communication need, reach out to ACE and get the project started with a great team.
George HargenraderGeorge Hargenrader
21:13 19 Jan 23
ACE has an outstanding and talented staff. They bring a unique and experienced perspective to marketing your practice. I would highly recommend that you speak with ACE when considering your online media options
MC Law GroupMC Law Group
16:25 19 Jan 23
We've worked with Marianne and her team for years. Communication is always on point. They've done such a fantastic job of maximizing our digital presence. Ace has always been transparent in its dealings, and this is one factor that makes them stand out. Our firm trusts their expertise and their unquestionable work ethic.
Phyllis MeloffPhyllis Meloff
21:24 16 Jan 23
Working with you has been an incredible pleasure, especially in these troubled times.You are the BEST Marketing Agency I have ever worked with. You totally understand our business, and our RESULTS are OUTSTANDING.

How Does Pay-Per-Click Advertising Work?

Our PPC process is designed to maximize your return on investment (ROI) by targeting the right audience and using highly effective ad copy. Here’s how it works:

Keyword Research

We conduct extensive research to identify high-intent and relevant keywords for your firm in your target geographic locations. This also includes negative keywords which are used to prevent your ads from showing for unrelated searches.

Ad Creation

Our team of skilled copywriters creates compelling search ads that will entice potential clients to click through to your website. We add available ad extensions such as location and call buttons, to increase their visibility and effectiveness.

Landing Page Optimization

We also offer optimization for your landing pages to ensure that your website is not only visually appealing but also designed to convert visitors into leads. This includes optimizing landing page elements such as the headline, call-to-action, and form fields.

PPC Campaign Management

We continuously monitor and optimize your law firm’s PPC campaigns to ensure that they are delivering the best possible results. This includes adjusting bids, ad copy, and targeting as needed.

We also provide detailed reports on PPC campaign performance so you can see the impact of our PPC services on your business. Our team is always available to answer any questions and provide insights on how we can further improve your campaigns.

Types of Pay-Per-Click Advertising

There are various types of PPC advertising that we offer to our clients, including:

Google Paid Search Campaigns

These are text-based advertisements that appear prominently at the top of the Google search engine results pages when someone searches using a specific keyword. These Google ads are designed to be highly targeted, aiming to reach potential clients when they actively seek the services you offer. This strategic positioning makes them highly effective in driving relevant traffic to your website, thereby increasing the chances of conversion. With our expert handling, we ensure these ads are optimized for your selected keywords, generating the best possible results for your law firm’s PPC efforts.

Google Call-Only Ads

Call-only ads are a type of PPC ad designed to encourage potential clients to call your law firm directly from their mobile devices. These PPC ads appear at the top of Google search results with clickable phone numbers, making it easy for potential clients to contact you with just one tap. With our targeted approach and optimized ad copy, we help you connect with local users who are ready to take action and connect with your law firm.

Google Local Service Ads (LSA)

Google Local Services Ads are a relatively new pay-per-lead ad designed for service-based businesses, including law firms. They appear at the top of Google search results in a designated section, helping you stand out from other organic and paid listings. These ads feature your business name, reviews, phone number, and hours of operation. As a Premier Google Partner, we have the expertise to get your law firm listed on Google Local Services Ads and manage these ad campaigns for maximum impact.

Google Display Advertising

Google Display Advertising allows you to place ads on a variety of news sites, blogs, and other niche sites across the internet. This type of advertising is particularly useful for brand awareness and remarketing campaigns.

Remarketing allows you to target people who have previously visited your law firm’s website, making them more likely to convert into leads. At ACE, we can help you create visually appealing display ads and target them to the right audience within your law firm marketing budget.

Bing Ads

Bing is another popular search engine used by millions of people worldwide. Our law firm PPC services also include advertising on Bing for a more comprehensive reach of prospective clients. With our expertise in keyword research, ad creation, and campaign management, we can help you reach a wider audience and drive more traffic to your law firm website.

Social Media Advertising

In addition to search engines, we also offer law firm PPC services on social media platforms such as Facebook, Instagram, and LinkedIn. With over 2 billion active users, Facebook is an excellent platform for reaching potential clients and building brand awareness. Our team will create engaging social media ads tailored to your target audience, ensuring maximum exposure and engagement for your law firm.

YouTube & Google Video Ads

With an excess of 3 billion searches per month and 100 hours of video uploaded every minute, YouTube is the second largest search engine and is bigger than Bing, Yahoo!, Ask and AOL combined. As such, YouTube—and related Google Video Ads—are noteworthy options to consider in developing an internet marketing presence. Our team can provide trusted consulting services in this area to ensure you leverage your content and listings to increase your videos’ rankings. 

The Synergy Between Law Firm PPC Advertising and Search Engine Optimization (SEO)

While PPC advertising can drive immediate results, it is also essential to have a long-term plan in place for your online marketing strategy. This is where SEO comes into play. If you’re a small firm or a startup, it may take some time to see results from your SEO efforts. In the meantime, PPC advertising can help you generate leads and conversions while your website works its way up in organic search rankings.

Moreover, PPC advertising and SEO can work together synergistically to improve your overall legal marketing efforts. By analyzing data from both sources, we can better understand which keywords are driving the most traffic and conversions, and adjust both your PPC campaigns and SEO strategies accordingly.

By optimizing your website and content for search engines, you can increase organic traffic to your site, and eventually, the traffic from organic search will outperform paid traffic. This can result in long-term cost savings and a higher ROI for your law firm’s digital marketing efforts.

Maintaining a presence on both paid and organic search results also increases your visibility and credibility in the eyes of potential clients. The more “real estate” you occupy on Page 1 of the search engine results page, the more likely it is that potential clients will choose your law firm over competitors.

At ACE, we offer both PPC and SEO services, creating a comprehensive strategy that combines the immediate impact of PPC with the long-term benefits of SEO. Our team works together to ensure that your website is optimized for both paid and organic search engine results, giving you a competitive advantage in reaching potential clients.

Let Us Help You Reach Your Business Goals

At ACE, we are passionate about helping lawyers and law firms succeed in the competitive online marketplace. Trust us to handle your PPC campaigns while you focus on what you do best – serving your clients.

Contact us today to learn more about our PPC services and how we can help take your law firm to the next level. Let’s work together to maximize your caseload and drive success for your practice. So, if you are a lawyer or a law firm in need of a new website and website design, look no further than ACE for all your PPC needs. We are dedicated to delivering high-quality services that will make your firm stand out and attract the clients you want. Let’s evolve your online presence together!

Ready to Evolve Your Law Firm's Marketing Strategy?

Request a Complimentary Consultation

Get in touch with the experts at Advisory Concepts Evolvers today. Let’s work together to boost your brand visibility, increase client engagement, and build a robust online presence for your law firm.