The Team Behind Your Strategy
At Advisory Concepts Evolvers (ACE), we take a hands-on, strategy-first approach to legal marketing. Our work is led by a small, focused team, allowing us to stay closely involved in every campaign and maintain a high level of consistency across strategy and execution.
We work directly with law firms to evaluate their market position, identify growth opportunities, and build marketing strategies that perform in competitive legal markets.
Mary Ann Fasanella
Founder & Client Strategy
Mary Ann Fasanella founded Advisory Concepts Evolvers (ACE) in 2015 with a clear focus on helping law firms navigate the complexities of legal marketing. With a background in the legal industry and extensive experience working with attorneys, she has built a reputation for delivering personalized, relationship-driven marketing strategies tailored to each firm’s unique needs.
Prior to launching ACE, Mary Ann served as a Senior Territory Manager at LexisNexis, where she developed deep insight into the legal landscape across the Philadelphia and Southern New Jersey markets. This experience continues to inform her understanding of how law firms operate, compete, and grow.
At ACE, Mary Ann leads client strategy and business development, working closely with law firms to understand their goals, practice areas, and long-term growth objectives. She plays a central role in guiding client relationships and ensuring that each marketing strategy is aligned with the firm’s business priorities.
Her approach is rooted in clear communication, trust, and a commitment to delivering marketing strategies that generate meaningful results. By combining industry knowledge with a hands-on, client-focused approach, Mary Ann helps law firms build a stronger presence and attract the right types of cases for their practice.
Her long-standing relationships within the legal community continue to support ACE’s growth and client retention.
Meghan Meeks
VP of Digital Marketing
Meghan Meeks leads digital marketing strategy and execution at Advisory Concepts Evolvers (ACE), working directly with law firms to evaluate their current performance, identify growth opportunities, and improve their competitive positioning.
Her background spans SEO, paid advertising, and digital campaign management, with a focus on helping law firms generate qualified leads through targeted, high-intent marketing strategies. Meghan has grown into her role at ACE by working across all aspects of digital marketing, from campaign execution to strategy development, giving her a practical understanding of what drives performance and where firms often fall behind.
At ACE, she oversees SEO, paid search, and digital campaign strategy, ensuring each effort aligns with how potential clients search for legal services and how firms convert those inquiries into cases. She remains closely involved in day-to-day performance, continuously refining campaigns based on real-world data, market conditions, and competitive dynamics.
Meghan works directly with firm leadership to provide clarity on marketing performance, identify areas for improvement, and build strategies designed to support long-term growth in competitive legal markets.
Prior to her current role, Meghan held positions in digital marketing and project management, building a foundation in campaign execution, paid advertising, and performance analysis that continues to inform her strategic approach today.
Kirsten Barton
Social Media Manager
Kirsten supports both social media marketing and creative design efforts at ACE, helping law firms maintain a consistent and professional presence across digital and traditional platforms.
She works within the broader marketing strategy to ensure that content, messaging, and visual elements align with each firm’s overall brand and marketing goals. Her role includes managing social media content, supporting content distribution, and maintaining consistency across platforms.
Kirsten is also responsible for the design and development of client-facing visuals, including social media graphics, website elements, and marketing materials used in both digital and traditional campaigns, such as billboards, print advertisements, and other promotional assets.
In addition, she supports branding and rebranding efforts by assisting with logo development, color themes, and visual identity updates, helping ensure that each firm presents a cohesive and professional image across all channels.
All of our clients work directly with our team throughout their engagement, without being passed between departments or account managers.
A Focused, Hands-On Team
At ACE, our work is led directly by a small, experienced team, allowing us to stay closely involved in both strategy and execution across every campaign.
Rather than relying on layers of account managers or outsourcing core work, our clients work directly with the people responsible for their marketing performance.
When needed, we collaborate with a trusted network of specialists in web development, content creation, and technical implementation. This allows us to maintain a focused, high-touch approach while still delivering comprehensive marketing support.
This structure allows us to stay accountable, responsive, and directly involved in the work that drives results.
ACE Has Award-Winning Talent Recognized By The Marketing Industry
How We Work With Law Firms
We take a hands-on, strategy-first approach to legal marketing, working directly with each firm to understand their goals, practice areas, and competitive landscape.
Our process is built around:
- Evaluating your firm’s current position within your market
- Understanding how potential clients search for legal services
- Developing a strategy aligned with your growth goals
- Refining campaigns based on performance and market conditions
Because our team remains closely involved in both strategy and execution, we’re able to adapt quickly, make informed adjustments, and keep marketing efforts aligned with real-world performance.
We don’t rely on one-size-fits-all solutions. Every strategy is built around the realities of your market and the opportunities available to your firm.
Built for Competitive Legal Markets
Law firm marketing varies significantly by market. Competition levels, search behavior, and advertising costs vary by location and practice area.
Our team focuses on helping law firms navigate these differences by developing strategies to improve positioning in competitive environments, increase visibility for high-intent searches, and generate consistent client inquiries.
This approach allows firms to move beyond basic visibility and compete more effectively where it matters most.
If you want a clearer understanding of where your firm stands and what it takes to compete more effectively, we can walk you through it.
See How Your Firm Compares in Your Market
Schedule a Competitive Strategy Review
If you want a clearer understanding of where your firm stands, and what it takes to compete more effectively, we can walk you through it.
We’ll review your current visibility, discuss your market, and identify opportunities to improve performance and generate more qualified inquiries.
What We’ll Cover Together:
- How your firm is currently positioned across search channels
- Where competitors may be outperforming you
- Opportunities to improve visibility and lead quality
- What it takes to compete more effectively in your market